Hello, I’m Lilli Rae, the heart behind Dilly Dally With Lilli & Co. 🤍

I didn’t start this brand because I had everything figured out. I started it in a season where I was rebuilding my routines, my mindset, and what I wanted my life to actually feel like.

Somewhere along the way, I realized I didn’t want a life that felt rushed or constantly focused on the next thing. I wanted slow mornings, spontaneous adventures, more time outside, and more reasons to enjoy the ordinary days.

That’s where Dilly Dally came from.

Inspired by New England charm, changing seasons, worn-in favorites, and the kind of everyday moments you wish you could bottle up forever, this brand is about creating a life that feels lived in and completely your own. Lake days, back roads, farmers markets, game days, crisp fall mornings, porch sitting, sunny errands, and random Tuesdays worth romanticizing. It all belongs here.

Dilly Dally isn’t just something you wear.

It’s a reminder to enjoy where you are, wear what makes you happy, and never get so busy chasing what’s next that you miss what’s right in front of you.

And if you ask me, being a little too busy dilly dallying might just be the point.

XO,
Lilli Rae

Founder + Creative Director

To create a world where life isn’t rushed—where people feel free to slow down, live intentionally, and find beauty in the everyday.

Dilly Dally With Lilli & Co. exists to bring back the feeling of coastal ease and East Coast tradition, no matter where you are. We envision a lifestyle that values presence over pressure, simplicity over chaos, and moments that feel like they’re worth staying in.

Our mission is to create thoughtfully designed pieces that make everyday life feel softer, slower, and more meaningful.

We aim to inspire a shift—from constantly chasing what’s next to fully living where you are. Through comfortable, coastal-inspired apparel and a lifestyle-first mindset, we encourage you to romanticize your routine, embrace stillness, and move through life with intention.

Because you don’t need a vacation to feel at ease—you just need the right mindset.