Hello, I’m Lilli Rae— the heart behind Dilly Dally With Lilli & Co.
I didn’t start this brand because I had everything figured out. I started it in a season where I was rebuilding—my routines, my mindset, and what I wanted my life to actually feel like.
Somewhere along the way, I realized I didn’t want a life that felt rushed or constantly chasing the next thing. I wanted slower mornings. More presence. A life that felt calm, intentional, and a little bit softer.
That’s where Dilly Dally came from.
Inspired by East Coast living, coastal traditions, and the kind of days you wish you could bottle up forever—this brand is about creating that feeling in everyday life. Whether you’re by the water, on your porch, or just trying to romanticize a random Tuesday, you deserve to feel like you’re exactly where you’re meant to be.
Dilly Dally isn’t just something you wear.
It’s a reminder that you don’t have to rush your life to make it meaningful.
And if you ask me… being a little too busy dilly dallying might just be the point.
XO,
Lilli Rae
Founder + Creative Director
Our Vision
To create a world where life isn’t rushed—where people feel free to slow down, live intentionally, and find beauty in the everyday.
Dilly Dally With Lilli & Co. exists to bring back the feeling of coastal ease and East Coast tradition, no matter where you are. We envision a lifestyle that values presence over pressure, simplicity over chaos, and moments that feel like they’re worth staying in.
Our Mission
Our mission is to create thoughtfully designed pieces that make everyday life feel softer, slower, and more meaningful.
We aim to inspire a shift—from constantly chasing what’s next to fully living where you are. Through comfortable, coastal-inspired apparel and a lifestyle-first mindset, we encourage you to romanticize your routine, embrace stillness, and move through life with intention.
Because you don’t need a vacation to feel at ease—you just need the right mindset.